FOODL
Foodl was the first open food marketplace in the Netherlands.
The challenge was to reinterpret the client’s print-based visual system for the digital environment. I shaped the design language, ensuring that every digital element reflected the brand’s essence while optimizing for an interactive experience.
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Transforming print-based design into a digital platform.
Look and feel of home page of Foodl.
Category tiles designs for homepage.
Product tiles and iconography used on entire shopping experience.
