'Caps Cruiser
As an extension of the Whitecaps FC experience, I was responsible for designing the ‘Caps Cruiser, a transformer-like vehicle bringing soccer to all neighbourhoods in Vancouver. With a huge fold-out stage, two large TVs and an epic surround sound system, the Cruiser is built to party.
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A key focus of the ‘Caps Cruiser was a retail experience that could generate revenue on wheels, while allowing easy access to communities around the city.
