Beginning with the dark Pacific water, deep-sea blue ripples up the kit, creating a brilliant blend of new blues before eventually transforming into sky blue, replicating the city’s Sea to Sky horizon. The geography of Vancouver was the inspiration for the gradient design of this jersey.

Key art utilized for entire marketing campaign. I was involved in art directing the photoshoot and producing the final creatives in various formats for print and digital assets.

Campaign guidelines to share with partners and media.

Landing Page design for the launch of the Sea to Sky jersey.

Digital ads for various campaign promotions.

Social media graphics for the entire match experience.

Stadium signage, both digital and print collateral was present at every match.

Posters

Digital LED graphics for in-game experience.

Match program with match information and posters.